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“Resource-Efficient Solutions” Make UPM a Leader in Sustainability


By: Devon Fasbinder

A Finnish pulp, paper and timber manufacturer has maintained its position in both the Dow Jones European and World Sustainability Indices (DJSI) for 2013-2014.  The company is also assessed to be an industry leader with the Paper and Forest Products sector with top scores. This means UPM has again been named among the worlds sustainability leaders.

MercoPress spoke with the CEO of the company on what the recognition means to UPM.

“We are extremely pleased that our work on corporate responsibility has again been recognised. The foundation for corporate responsibility at UPM is the company’s Biofore strategy. Innovation plays a key role in developing resource-efficient solutions for a more sustainable world. For instance, we are building the world’s first biorefinery to produce second-generation renewable diesel in Finland. We aim to become a major player in Europe in the production of renewable, high quality advanced biofuels”, said Jussi Pesonen, CEO, UPM.

This Biofore strategy is what keeps UPM on top as a leader in the world of sustainability. The company produced a video shown below and placed it on their website that details this strategy.

According to GlobeNewsWire, the assessments of companies in the annual Corporate Sustainability Assessment is conducted by RobecoSAM, which is an investment specialist. GlobeNewsWire reports that the judgment is based on an analysis of economic, environmental and social performance of the companies. RobecoSAM assesses climate change strategies, supply chain standards, labour practices, corporate governance and risk management. RobecoSAM reports the information comes from a 100 question online survey and, “extensive company documentation.”


About devonfasbinderj2150

First time blogging for my Multimedia Journalism course at the University of Missouri!

One comment on ““Resource-Efficient Solutions” Make UPM a Leader in Sustainability

  1. Monika Fischer
    September 15, 2013

    great info – could you add Finland to the menu bar? Your links should not lead away from your site!

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This entry was posted on September 15, 2013 by in Finland.
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